Job description:
You are in charge of proposing, designing and conducting our marketing & communication strategy. In connection with the internal teams you are a force of proposal in terms of internal and external multichannel communication
Marketing:
• Implementation and optimization of lead generation actions to increase the pipeline of opportunities: inbound marketing, outbound marketing, social networks,
• Develop the reputation of Bluecerts on the Web: federate a community (bloggers, discussion forums …), definition of KPI, creation of values of the sector of activity
• Management and animation of the website
• Optimization of SEO
• Establishment of a price strategy: Public prices, partner prices, responses to tenders
• Realization of marketing studies (Benchmark and competitive intelligence)
• Realization and updates of marketing materials (Product sheets, presentations, flyers …)
Communication:
• Definition of BtoB external communication strategy
• Animation and management of social networks (Twitter, LinkedIn, Blog)
• Realization of content and sending of emailing campaigns
• Adwords management
• Writing a quarterly newsletter
• Organization, coordination and follow-up of fairs and other various events
Your profile :
You fully support the marketing and communication of Bluecerts. Holder of a higher education type Business school or specialized school, you have proven experience in marketing and communication (3 years minimum) in the IT sector. Knowledge of the computer security environment will be a definite plus. We are looking for a creative, organized, analytically and strategically minded person who knows the software of the marketing and computing environment (PhotoShop, Indesign, Illustrator)
Added requirement :
• Microsoft Office Mastery
• Mastery Photoshop, In design, Illustrator
• Knowledge of WordPress
• Knowledge of how SEO works
• Fluent in English, mastering another language is a plus
• Knowledge of AdwordsAdded required skills for the position